Privacy Policy

Last updated: July 3, 2026

1. Introduction

The Grove Line BV ("The Grove Line", "we", "our", or "us") respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store, disclose, and protect your personal information when you visit our website, create an account, place an order, subscribe to our newsletter, or otherwise interact with us.

The Grove Line BV is established in Antwerp, Belgium and acts as the data controller for the personal data processed through this website.

Contact information:

The Grove Line BV
Antwerp, Belgium
Email: info@thegroveline.com

2. Personal Data We Collect

Depending on how you interact with our website, we may collect the following categories of personal data:

Identity Information

  • First name
  • Last name
  • Date of birth (if voluntarily provided)

Contact Information

  • Email address
  • Billing address
  • Shipping address
  • Telephone number

Account Information

  • Login credentials
  • Account preferences
  • Purchase history

Transaction Information

  • Products purchased
  • Payment information
  • Order history
  • Refund and return history

Technical Information

  • IP address
  • Browser type and version
  • Device information
  • Operating system
  • Website usage information

Marketing Information

  • Newsletter preferences
  • Marketing consent status
  • Communication preferences

3. How We Collect Personal Data

We collect personal data when:

  • You place an order
  • You create a customer account
  • You subscribe to our newsletter
  • You contact us
  • You participate in promotions or surveys
  • You browse our website
  • You interact with our advertisements

We also receive information through cookies and analytics technologies.

4. Legal Basis for Processing

Under applicable data protection laws, including GDPR, we process personal data on the following legal bases:

Performance of a Contract

To:

  • Process orders
  • Deliver products
  • Manage payments
  • Handle returns and refunds
  • Provide customer support

Legitimate Interests

To:

  • Improve our website and services
  • Prevent fraud
  • Secure our systems
  • Analyze website performance

Consent

To:

  • Send marketing emails
  • Use certain cookies and tracking technologies
  • Personalize advertising where legally required

You may withdraw your consent at any time.

Legal Obligations

To:

  • Comply with tax laws
  • Meet accounting requirements
  • Respond to lawful requests from authorities

5. How We Use Your Information

We use personal data to:

  • Process and fulfill orders
  • Manage customer accounts
  • Provide customer service
  • Send order confirmations and shipping updates
  • Process payments
  • Prevent fraud and abuse
  • Improve website performance
  • Conduct analytics
  • Send marketing communications where permitted
  • Comply with legal obligations

6. Marketing Communications

If you subscribe to our newsletter or otherwise consent to receive marketing communications, we may send emails regarding:

  • New product launches
  • Collections
  • Promotions
  • Brand updates
  • Special offers

You may unsubscribe at any time by:

7. Cookies and Tracking Technologies

Our website uses cookies and similar technologies.

These technologies help us:

  • Operate the website
  • Remember preferences
  • Measure website performance
  • Understand visitor behavior
  • Improve user experience
  • Deliver relevant advertising

We may use:

  • Essential cookies
  • Analytics cookies
  • Functional cookies
  • Marketing cookies

Where required by law, we will obtain your consent before placing non-essential cookies on your device.

8. Analytics and Advertising

We may use services including:

  • Google Analytics
  • Meta Pixel
  • Shopify Analytics
  • Other marketing and analytics providers

These providers may collect information regarding your interactions with our website.

Such information may be transferred and processed outside your country of residence in accordance with applicable legal safeguards.

9. Payment Processing

Payments are processed through trusted third-party payment providers.

The Grove Line does not store complete payment card details.

Payment providers process payment information according to their own privacy policies and security standards.

10. Sharing Personal Data

We may share personal information with:

Service Providers

Including:

  • Shopify
  • Payment processors
  • DHL Express
  • Email marketing providers
  • Analytics providers
  • IT and security providers

Legal Authorities

Where required by law or necessary to:

  • Protect legal rights
  • Prevent fraud
  • Respond to lawful requests

Business Transfers

If The Grove Line undergoes a merger, acquisition, restructuring, or sale of assets, personal information may be transferred as part of that transaction.

We do not sell personal data.

11. International Transfers

As we sell products internationally and use global service providers, personal data may be transferred outside the European Economic Area.

Where such transfers occur, we implement appropriate safeguards, including:

  • Standard Contractual Clauses approved by the European Commission
  • Transfers to countries recognized as providing adequate protection
  • Other lawful transfer mechanisms

12. Data Retention

We retain personal data only for as long as necessary to:

  • Fulfill contractual obligations
  • Comply with legal requirements
  • Resolve disputes
  • Enforce agreements

Retention periods may vary depending on the type of information and applicable legal obligations.

13. Your Rights

Subject to applicable law, you may have the right to:

  • Access your personal data
  • Correct inaccurate information
  • Request deletion of personal data
  • Restrict processing
  • Object to processing
  • Withdraw consent
  • Request data portability
  • Lodge a complaint with a supervisory authority

To exercise your rights, contact info@thegroveline.com.

We may request proof of identity before responding to certain requests.

14. Security

We implement reasonable technical and organizational measures designed to protect personal data against:

  • Unauthorized access
  • Accidental loss
  • Misuse
  • Disclosure
  • Alteration

However, no online system can be guaranteed to be completely secure.

15. Children's Privacy

Our website is not directed toward children under the age of 18.

We do not knowingly collect personal information from children.

If we become aware that personal information from a child has been collected, we will take appropriate steps to delete it.

16. Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of external websites.

We encourage users to review the privacy policies of any third-party websites they visit.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Changes will become effective when published on this website.

We encourage users to review this Privacy Policy periodically.

18. Contact Us

For privacy-related questions, requests, or concerns, please contact:

The Grove Line BV
Antwerp, Belgium
Email: info@thegroveline.com